If you are designing artwork that will extend to the edge of a page, this one is for you. Bleed refers to printed color that extends past the edge and to accommodate this, the printer must print the bleed area larger than the final trim size. Doing so allows the trim stage of production to have a flawless finish. If no bleed is built into a job that runs to the edge, you run the risk of seeing a thin border after trimming. This is due to cutter tolerance so, in order to have a perfect color edge, bleed should always be added.
The process of compensating for the shifting position of the pages in a saddle-stitched bind. If you take a saddle stitched book and open it flat, you will notice the pages in the center of the book are actually smaller (left to right) than the pages closer to the cover. To compensate for creep we move the inside pages or signatures toward the spine. Creep occurs due to the thickness of the paper pushing those inside pages closer to the finished face trim. The more pages in the publication, the more creep will occur and the artwork needs to be adjusted to compensate for this. When designing your book, please keep this in mind, the closer you get to the center, the closer your trim will be. You don’t need to worry about making the pages different sizes, just make sure you are keeping plenty of margin on your inside and outside borders in a thick book – our software adjusts those pages for you automatically in the print process.
Using other colors in addition to black to create a rich, deep, black color. Most printers have their own rich black. Voom uses 50% Cyan, 50% Magenta, 40% Yellow and 100% Black. Just like the name suggests, rich black will give your printed piece more pop while also projecting a more vivid image overall. You might want to consider this option when you need black, say on text, to be the focus.
TOTAL INK COVERAGE:
Also known as total area coverage, as it’s name implies, it refers to the total amount of ink on a given piece. On screen, the image looks fine but when you dive into the values of the color you will see percentages. The maximum amount of ink coverage in order to decrease production interference is 280% for uncoated paper and 320% when printing on coated or gloss papers. Having too much ink coverage on any given area can lead to production issues such as extended drying time, offset, picking, or many other undesirable effects. The more ink, the longer it takes to dry, and the more likely it will stick, which ruins jobs.
DIGITAL vs. OFFSET:
You may have seen these terms when searching for a print vendor. The difference between the two methods of production do vary greatly, but which method is best for your job depends on many factors. While digital printing can have quality concerns on many types of equipment, our HP Indigo Digital press gives a print quality that actually exceeds press quality in some situations. The length of your print run is probably the biggest factor, the smaller the run, the more likely it will fit better with our digital press, but also some longer runs are better suited to digital – like variable data jobs obviously. Turn time, special effects, white ink, raised print, special colors are other reasons to go digital…
The gap in quality between digital and offset has narrowed quite a bit overall, and we have eliminated it at The Voom Group, but beware – as not all digital presses are created equally – traditional old school digital printing with dry toner can also look like it was printed on your office laser printer – demand the best, and get it with Voom.