Names & address data
Mailing panels, salutations, customer names, household names, company names, locations, and delivery details.
Voom Group uses your customer or campaign data to change names, addresses, images, offers, QR codes, locations, messages, and other content from one printed piece to the next.
Produced in Plano for marketing teams, sales teams, nonprofits, schools, franchises, and multi-location organizations serving Dallas, the Dallas-Fort Worth area, and customers nationwide.
Variable data printing is a digital printing process that uses a list or database to change text, images, offers, names, addresses, QR codes, locations, or other content from one printed piece to the next.
The data can come from a spreadsheet, customer list, CRM export, or campaign database and can be used for direct mail, postcards, letters, brochures, loyalty campaigns, event materials, and other targeted business communications.
Voom Group provides variable data printing for Dallas and Dallas-Fort Worth businesses from our Plano production facility, with digital printing, mailing, finishing, and fulfillment coordinated in one workflow.
Images, offers, copy, locations, QR codes, account details, calls to action, and entire content blocks can change based on the data behind the campaign.
Mailing panels, salutations, customer names, household names, company names, locations, and delivery details.
Photos, backgrounds, product visuals, location imagery, campaign graphics, and recipient-specific visual elements.
Incentives, coupons, loyalty values, next-step messages, regional messaging, and audience-specific copy.
Unique QR codes, personalized URLs, campaign codes, event links, offer codes, and segment identifiers.
Variable data printing lets you change the content based on the recipient, location, customer segment, account type, territory, region, or other data in your list.
One audience can receive one offer while another receives different copy, imagery, location information, or a completely different call to action.
Variable data works best when content needs to change by customer, location, segment, offer, event, account, territory, or next action.
Customer win-back campaigns, loyalty mailings, renewal reminders, appointment follow-ups, targeted sales outreach, and account-based campaigns.
Event invitations, conference materials, location-based offers, customer updates, territory campaigns, and regional communications.
You need a list or database containing the information that will drive the campaign. That might include names, addresses, customer segments, locations, account details, event registrations, loyalty status, or another useful field.
Send us the data and campaign requirements you already have. We can help determine which fields should change and how printing, mailing, and tracking fit together.
Start with the approved layout or print concept, your customer list or database, the fields that should change, and any rules for segments, offers, images, QR codes, or messages.
If mailing is involved, Voom can also help connect the project with list cleanup, addressing, postal preparation, and mailing services.
Decide what the campaign should do, who should receive it, and which audiences need different content.
Identify the fields that will change, clean the list, organize segments, and confirm the variable logic.
Set up the piece so names, images, offers, QR codes, URLs, or message blocks change cleanly.
Move the campaign through digital printing, quality checks, finishing, mailing, fulfillment, or delivery.
Personalized campaigns often include digital printing, mailing, postal preparation, finishing, or broader commercial print production. For companies managing print across marketing, sales, events, operations, or multiple locations, explore our Business Printing Services.
Fast-turn business materials, multiple versions, short runs, booklets, cards, labels, and on-demand production.
Explore Digital Printing →Data cleansing, NCOA updates, addressing, inserting, sealing, tabbing, postal preparation, and mailing.
Explore Mailing Services →Campaign printing, business materials, finishing, fulfillment, and broader commercial production.
Explore Commercial Printing →Variable data printing uses a list or database to change text, images, offers, names, addresses, QR codes, or other content from one printed piece to the next.
Mail merge is a basic form of variable data printing. Variable data can go further by changing images, offers, QR codes, personalized URLs, message blocks, and other details.
Names, addresses, images, offers, coupons, QR codes, personalized URLs, account details, locations, calls to action, and message blocks can change.
Yes. It is commonly used for postcards, letters, self-mailers, invitations, loyalty mailings, customer campaigns, and other targeted direct mail.
Start with a campaign goal, an approved layout or print concept, and a list or database containing the information that will drive the changing content.
Static printing uses the same content on every piece. Variable data printing uses a list or database to change selected content such as names, images, offers, locations, QR codes, or messages.
Have a customer list, campaign idea, or variable-data project? Send us what you have. We can help work through the data, print setup, mailing, and tracking requirements.